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Category: News
The Inspiration Mark
The Simple Equation To Brand Transformation Humanity’s greatest inventions started with a plus sign. Yes. A simple, rudimentary, 1st-grade-arithmetic plus sign. It’s combining two seemingly unrelated things to create a trail-blazing invention. INK + CARVED WOODEN BLOCKS = PRINTING PRESS FIRE + SAND = GLASS CHEESE SANDWICH + GRILL = GRILLED CHEESE These inventions […]
The WT Work From Home Tips
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The Inspiration Mark
The Simple Equation To Brand Transformation Humanity’s greatest inventions started with a plus sign. Yes. A simple, rudimentary, 1st-grade-arithmetic plus sign. It’s combining two seemingly unrelated things to create a trail-blazing invention. INK + CARVED WOODEN BLOCKS = PRINTING PRESS FIRE + SAND = GLASS CHEESE SANDWICH + GRILL = GRILLED CHEESE These inventions […]
A Matter of Trust
The EON Group explores the importance of trust in the time of COVID-19 The COVID-19 pandemic has left institutions flat-footed with no leadership playbook to follow. It continues to redefine many aspects of our society, revealing vulnerabilities of institutions and strengths of communities that influence the actions of those who govern. In our current situation, trust […]
Media Habits in the New Normal
A new Huddle Room study puts the pandemic in perspective Independent data-driven solutions agency, The Huddle Room, recently launched, “Media Habits in the New Normal” a nationwide study during the current Enhanced Community Quarantine covering Luzon and sections of Visayas and Mindanao. The research presents data on consumers’ key media consumption, behavior, and perception amidst […]
A Letter To Our Clients
A heartfelt note from the 4As to the clients who keep us going. Dear Clients, We hope this letter finds you well. On behalf of the entire 4As Board as well as our vendors and partners, we would like to extend our gratitude for your continuing business despite the Covid-19 pandemic. As you will […]
A Letter To Our Clients
A heartfelt note from the 4As to the clients who keep us going. Dear Clients, We hope this letter finds you well. On behalf of the entire 4As Board as well as our vendors and partners, we would like to extend our gratitude for your continuing business despite the Covid-19 pandemic. As you will […]
Media Habits in the New Normal
A new Huddle Room study puts the pandemic in perspective Independent data-driven solutions agency, The Huddle Room, recently launched, “Media Habits in the New Normal” a nationwide study during the current Enhanced Community Quarantine covering Luzon and sections of Visayas and Mindanao. The research presents data on consumers’ key media consumption, behavior, and perception amidst […]
A Matter of Trust
The EON Group explores the importance of trust in the time of COVID-19 The COVID-19 pandemic has left institutions flat-footed with no leadership playbook to follow. It continues to redefine many aspects of our society, revealing vulnerabilities of institutions and strengths of communities that influence the actions of those who govern. In our current situation, trust […]
4As Philippines Reschedules Award Shows to 2021
As a result of the COVID-19 pandemic, the Association of Accredited Advertising Agencies (4As) of the Philippines has postponed all of its 2020 award shows to next year to ensure the health and safety of its member-agencies. Among the affected shows are: the KIDLAT Awards, the 4As Agency of the Year (AOY) Awards, and the […]
Quarantine Campaign Highlights
BBDO Guerrero launches #CommunityShields to support community Frontliners #CommunityShields (@communityshieldsph on Facebook/Instagram) is an initiative to raise awareness on the lack of PPEs for Community Frontliners. The initiative was started by the Philippine Chamber of Business and Professionals, Shanghai founder Carol Ong, and celebrity movie director Marlon Rivera. BBDO Guerrero amplified the initiative by designing […]