What do brands do at a time like this? That’s what Dentsu JaymeSyfu chairmom and now, dentsumcgarrybowen Co-President Merlee Jayme aimed to answer during a talk she gave on May 22. The answer? Help people in a way that builds your brand equity. She states 6 ways to go about this, and how brands should capitalize […]
“When there’s a will, there’s a way.” Despite the challenges imposed by life in lockdown, we were still able to produce quality materials for our clients. The first being our #BetterDaysAhead campaign for Toyota. Comprised of two videos, the campaign communicated that the only way to move forward to tomorrow is to stop moving today. […]
In 1980, DDB’s then Chairman & CEO Keith Reinhard was contemplating how to maintain contact with all employees within the DDB global network. This was way before e-mail, so his solution was sending a fax message, an inspirational note to all staff. He titled each memo Any Wednesday, after the 1964 Broadway play. Every week, […]
DDB Group Philippines employees definitely proved that there is no such thing as a ‘lockdown’ when it comes to creativity. Working at home gave them more time to do more of their passion projects. Get a glimpse of how they have channeled their creativity during the COVID-19 community quarantines. […]
“Anghel sa Lupa” was the first video “produced from home” by DDB Group Philippines in the first two weeks of the Luzon-wide Enhanced Community Quarantine. As DDB Group Philippines Chairman and CEO Gil G. Chua puts it, “It is a small token of gratitude that we, as marketing communicators and as Filipinos, can give to […]
DDB Group Philippines employees definitely proved that there is no such thing as a ‘lockdown’ when it comes to creativity. Working at home gave them more time to do more of their passion projects. Get a glimpse of how they have channeled their creativity during the COVID-19 community quarantines. […]
In 1980, DDB’s then Chairman & CEO Keith Reinhard was contemplating how to maintain contact with all employees within the DDB global network. This was way before e-mail, so his solution was sending a fax message, an inspirational note to all staff. He titled each memo Any Wednesday, after the 1964 Broadway play. Every week, […]
“Anghel sa Lupa” was the first video “produced from home” by DDB Group Philippines in the first two weeks of the Luzon-wide Enhanced Community Quarantine. As DDB Group Philippines Chairman and CEO Gil G. Chua puts it, “It is a small token of gratitude that we, as marketing communicators and as Filipinos, can give to […]
There are new realities to deal with when it comes to production. Fortunately, there are a number of ways in which words can transform available materials into impactful messages. Here are 11 of our favourite examples from the recent and not-so-recent past – including some work of our own. 1. Timeless insight Advertising often works […]
The Philippine Department of Tourism, in partnership with BBDO Guerrero, has launched a campaign encouraging people to “travel from home”. The campaign uses the virtual background feature used by conference call facilities and video conferencing platforms to enable people to see the beautiful landscapes of the Philippines from the safety and comfort of their home. […]
WHAT WE KNOW 16% growth in online purchases during the lockdown period “Everyday items” are taking a bulk of the basket Grocery Products (+14%), Household Essentials (+10.3%) and personal hygiene products (e.g Toothpaste, Shampoo) (+10.1%) Consumers are delaying typical eCommerce purchases like clothes, beauty products, travel and home appliances. Grocery / online grocery searches peaked […]
There are new realities to deal with when it comes to production. Fortunately, there are a number of ways in which words can transform available materials into impactful messages. Here are 11 of our favourite examples from the recent and not-so-recent past – including some work of our own. 1. Timeless insight Advertising often works […]