4As Philippines sponsored a special dinner at Tuk Tuk Thai for our delegates to the Cannes Lions International Festival of Creativity with BBDO Guerrero’s David Guerrero and VML Manila’s Joe Dy as hosts on the ground. BBDO Guerrero, VML Manila, MullenLowe TREYNA, and TBWA\SMP are the Philippine agencies that have been shortlisted for awards […]
Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]
Empowering our clients You could say that capacity building is part of our DNA. One of the reasons Evident was created was because we saw the need to support the underserviced development sector. By capacitating these organizations, we enable them to better service their constituents. Thus even before the pandemic struck, Evident was already doing […]
Last June 29, some of the greatest minds in the local esports and gaming industry sat at a roundtable discussion to talk about esports as an emerging sector and its potential influence on the future of the creative industries in the Philippines. With Evident Integrated Marketing and PR CEO Cecile Dominguez-Yujuico moderating the panel, Tier […]
Blindness, a preventable problem Poor vision is the largest unaddressed disability in the world today. But 4 out of 5 cases of blindness can be prevented if vision problems are detected and treated early. In the Philippines alone, more than two million people are living with visual impairment, and 62% of them have cataracts. There […]
THE CREATORS:
OCTOPUS&WHALE
Hello, we are Octopus&Whale. Can you hear us? We are a band of explorers navigating a blue ocean of unexplored possibilities. We are dreamers as we are makers; entrepreneurs who take pride in our creativity and craft. We were born during the pandemic, in a time of great uncertainty and shift. Because of this, we […]
ENVIRONMENT:
THE WHALESHIP
The Whaleship provides safe space to the explorer as she takes impossible risks and battles her own limitations. As every known element moves in constant flux, the Whaleship carves a steady path and provides a welcome home to anyone who needs to feel accepted for who they really are. Trivia: The Whaleship was once docked […]
CHARACTER PROFILE:
THE EXPLORER
B3: An explorer fleeing from a toxic planet on a quest to discover uncharted space for creativity. Danger awaits at every turn, but also willing allies who are out to provide wisdom and much-needed resources. To survive, she needs to listen and learn. She is wired to the Octopod Explorer21: armor, weapon and trusted friend, […]
It’s been a year of brands being affected by the pandemic – sweeping person-to-person engagement under the carpet. And we say we can’t keep doing this. The battle for engagement has never been more important, as our consumers are at their most distracted, scattered and fragmented. It’s time to give brands an opportunity to be […]
Here’s how it works: The Stars PH Starchitect website empowers anyone to create surveys that will be delivered to your chosen tribe among the 20,000 Stars PH respondents. The full website will be available by July 2021, but do let us know if you’re interested at https://stars.com.ph/. For now, we can create the surveys just […]
As kids, we all felt our hearts pounding entering a big top, anticipating death defying acts, beautiful trapeze artists and tightrope walkers, colorful clowns and acrobats. Our jaws would drop in disbelief and our imaginations would be challenged by magicians, sword swallowers and fire-breathers. We would leave these events on an aspiration-high, thinking what amazing […]
Akalain nyo ‘yun? Ang tagal na pala nating nagwo-work from home?! Matagal pa sa lahat ng *ehem* naging jowa mo (ilag, mars!). Ang bilis ng panahon, kasingbilis makalimot nung mga kilala naming marupocc! Ayan, nakalimutan tuloy nating ipa-feng shui ang bahay at i-make sure na walang bad juju na umaaligid to disrupt our creative energies! […]