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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

OTHERS

Kidlat Awards
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News
August 20, 2025

4As hosts 3rd GMM, spotlights hot takes at the Cannes Lions

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) gathered some of the industry’s sharpest minds for an evening of insight, inspiration, and global perspective during its 3rd General Membership Meeting (GMM) last July 11 at the Gallardo Room of Makati Diamond Residences. Titled “Hot Takes from Cannes,” the highly anticipated gathering brought […]

News
August 20, 2025

MABUHAY! 4As Philippines sponsored a special dinner at Tuk Tuk Thai

4As Philippines sponsored a special dinner at Tuk Tuk Thai for our delegates to the Cannes Lions International Festival of Creativity with BBDO Guerrero’s David Guerrero and VML Manila’s Joe Dy as hosts on the ground. BBDO Guerrero, VML Manila, MullenLowe TREYNA, and TBWA\SMP are the Philippine agencies that have been shortlisted for awards at […]

EventsNews
August 20, 2025

REGIONAL MEET-UP AT CANNES

Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]

EventsNews
August 20, 2025

Creative brilliance takes center stage at 17th Kidlat Awards

The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]

EventsNews
August 20, 2025

CreativeFest 2025 explores the edge of creativity through chaos, culture, and courage

The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]

EventsNews
August 20, 2025

REGIONAL MEET-UP AT CANNES

Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]

EventsNews
August 20, 2025

Creative brilliance takes center stage at 17th Kidlat Awards

The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]

EventsNews
August 20, 2025

CreativeFest 2025 explores the edge of creativity through chaos, culture, and courage

The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]

EventsNews
March 5, 2025

4As Dissects the AI-Driven Agency in First GMM for 2025

4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]

EventsNews
February 24, 2025

THE YOUNG KIDLAT STUDENT COMPETITION 2025

The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]

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