4As Creative Guild celebrates another successful Raw School

The 4As Philippines Creative Guild has concluded another successful Raw School, reaffirming its commitment to developing the next generation of Filipino creatives. The six-course program equipped young practitioners with future-ready skills, strengthening creative thinking, storytelling, and AI literacy while emphasizing “mental wealth” alongside technical craft.

Participants learned from leading industry practitioners on topics including ideation, advertising fundamentals, AI, storytelling, and ethical persuasion. Even a Metro Manila-wide blackout did not halt sessions, with a remedial class ensuring completion of the full program.

More than 240 young creatives joined the 2026 run, with 15 named to the Honor Roll. Alas Jingco of NJYN was Valedictorian, and Marsh Mitra of Dentsu Creative Philippines was Salutatorian, each receiving a 13-inch iPad M5. All Honor Roll awardees also earned full delegate passes to the 2026 Kidlat CreativeFest.

With another successful run completed, the Raw School continues to strengthen the Philippine creative industry by nurturing talent, fostering collaboration, and proving that while technology evolves, human creativity remains its greatest advantage.