The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) capped the year with its final General Membership Meeting (GMM) on December 9 at The Peninsula Manila, gathering industry leaders to reflect on the year’s achievements and the road ahead. 4As Philippines President Teeny Gonzales presents the Board’s accomplishments in her President’s Report. A […]

The 5th General Membership Meeting of 4As Philippines brought the country’s advertising and marketing leaders together for a day of insights, dialogue, and recognition at the Makati Diamond Residences last October 21, 2025. Highlights of the event included the induction of two new 4As members, Praxis Experiential Advertising, led by CEO Gladys Rondina Basinillo, and […]

We’re diving into one of marketing’s toughest but most urgent questions: What truly makes creative work effective — and how can creativity fueled by data and cultural insight unlock growth for brands?  Hear from Rica Facundo, APAC Managing Editor at WARC, as she unpacks lessons and data from this year’s Cannes Lions winners — proving […]

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) gathered some of the industry’s sharpest minds for an evening of insight, inspiration, and global perspective during its 3rd General Membership Meeting (GMM) last July 11 at the Gallardo Room of Makati Diamond Residences. Titled “Hot Takes from Cannes,” the highly anticipated gathering brought […]

4As Philippines sponsored a special dinner at Tuk Tuk Thai for our delegates to the Cannes Lions International Festival of Creativity with BBDO Guerrero’s David Guerrero and VML Manila’s Joe Dy as hosts on the ground. BBDO Guerrero, VML Manila, MullenLowe TREYNA, and TBWA\SMP are the Philippine agencies that have been shortlisted for awards at […]