4As holds 2nd ARAL Session, 4th GMM of the year

Industry leaders Tricia Bucag-Tan of Cebu Pacific and Julia Dela Rosa of Passionade Creative share valuable
insights on Account Management 101 during the 4As Philippines’ second ARAL Session.

4As Philippines continued its commitment to professional development and industry collaboration with its second ARAL Session and fourth General Membership Meeting (GMM) on September 3 at Nokal Manila. The second ARAL Session focused on Account Management 101, featuring insights from industry leaders Tricia Bucag-Tan, Senior Marketing Manager of Cebu Pacific, and Julia Dela Rosa, Chief Brand Officer of Passionade Creative. The session provided participants with practical perspectives on account management and the evolving demands of building strong agency-client relationships.

4As Philippines welcomes its newest member agencies during its fourth General Membership Meeting.

Later in the day, the organization held its fourth GMM at 5:30 PM, bringing member agencies together for updates, community-building, and the induction of new members. 4As welcomed four new member agencies: AdSpark, AIKA Events and Production, Passionade Creative, and LONGSTORYSHORT. Through initiatives such as ARAL and the GMM, 4As Philippines continues to create opportunities for learning, collaboration, and stronger connections across its member agencies.