4As Philippines kicks off this year’s ARAL program with ASC 101

4As Philippines member agencies gathered on June 17 at Common Ground 8 Rockwell for ASC 101, the inaugural module of this year’s 4As ARAL program. The session was designed to strengthen participants’ understanding of the Advertising Standards Council (ASC) clearance process and equip them with practical knowledge to navigate it more effectively.

Led by ASC Executive Director Robbie Aligada, the session tackled common challenges that often lead to lengthy revisions and delayed approvals. Through practical guidance and real-world examples, participants gained a clearer understanding of compliance requirements and ways to improve the quality of their submissions.

An open forum followed, with Aligada joined by Erwin Furagganan, ASC Ad Content and Operations Manager, to answer questions and provide further guidance on common clearance concerns.

The 4As ARAL program serves as a learning platform for member agencies to explore topics that create value for people, brands, and communities, reflecting 4As Philippines’ commitment to continuous learning and industry excellence.

Participants and speakers of the 4As ARAL ASC 101 session gather for a group photo following an engaging discussion on the ASC clearance process and industry best practices.