Anghel sa Lupa

“Anghel sa Lupa” was the first video “produced from home” by DDB Group Philippines in the first two weeks of the Luzon-wide Enhanced Community Quarantine. As DDB Group Philippines Chairman and CEO Gil G. Chua puts it, “It is a small token of gratitude that we, as marketing communicators and as Filipinos, can give to […]

Read More…

Philippine Department of Tourism partners with BBDO Guerrero to provide virtual backgrounds encouraging people to ‘travel from home’

The Philippine Department of Tourism, in partnership with BBDO Guerrero, has launched a campaign encouraging people to “travel from home”. The campaign uses the virtual background feature used by conference call facilities and video conferencing platforms to enable people to see the beautiful landscapes of the Philippines from the safety and comfort of their home. […]

Read More…

How ECQ is reshaping eCommerce: 7 tips for the new world of eCommerce

WHAT WE KNOW 16% growth in online purchases during the lockdown period “Everyday items” are taking a bulk of the basket Grocery Products (+14%), Household Essentials (+10.3%) and personal hygiene products (e.g Toothpaste, Shampoo) (+10.1%) Consumers are delaying typical eCommerce purchases like clothes, beauty products, travel and home appliances. Grocery / online grocery searches peaked […]

Read More…

McDonald’s teams up with TBWA\SMP to serve kindness to thousands of Filipinos

As cities were put on lockdown, many people could no longer feed their families, and frontliners needed support. McDonald’s PH, through its charity of choice, Ronald McDonald House Charities, turned to kindness and opened McDonald’s Kindness Kitchens — stores that have prepared over 100,000 meals for these beneficiaries. Its creative agency TBWA\SMP, launched an online […]

Read More…

The Inspiration Mark

  The Simple Equation To Brand Transformation Humanity’s greatest inventions started with a plus sign. Yes. A simple, rudimentary, 1st-grade-arithmetic plus sign. It’s combining two seemingly unrelated things to create a trail-blazing invention.  INK + CARVED WOODEN BLOCKS = PRINTING PRESS FIRE + SAND = GLASS CHEESE SANDWICH + GRILL = GRILLED CHEESE These inventions […]

Read More…