4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]

The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]

  SEE YOU AT THE 4As GMM NEXT WEEK. On February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 1 of The Makati Diamond Residences, esteemed speakers update us on the use of AI to streamline creative development, boost ideation, improve agency workflows and optimize our everyday activities. Check them out: JOSH AQUINO. An […]

    4As MEMBERS UNITE! Join us on February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 2 of The Makati Diamond Residences for this year’s first General Membership Meeting. Be updated on the current use of AI in the country’s creative and advertising industries and learn from distinguished speakers on how we can […]

Empowering our clients You could say that capacity building is part of our DNA. One of the reasons Evident was created was because we saw the need to support the underserviced development sector. By capacitating these organizations, we enable them to better service their constituents. Thus even before the pandemic struck, Evident was already doing […]