20 Years of Seamless Partnering

From little sparks of imagination to blazing ideas that light the visionary trail, Catalytx Advertising Inc. has established itself as a seamless marketing partner for its clients’ extraordinary success.  “If clients need a strategic point of view on merchandising, we can develop it. If they need help on product development, pricing, product positioning and promotion, […]

Read More…

Passion and Independence

In a world of interconnected and omnichannel media, it can be tempting to conclude that success goes only to the big global networks. But speaking from our continued success, we argue that the small independent plays an indispensable role.  Since its inception in 2000, Catalytx has inspired change for the better. We’ve worked hard to […]

Read More…

The Newer Normal

– A Digital-Marketing Must in 2021   Performance Marketing has been around for some time, but the Philippines hasn’t fully adopted it yet. The way digital marketing is done locally is different from how our Western counterparts plan and execute campaigns—not necessarily because they do it better, but they do see digital more clearly from […]

Read More…

Spikes Asia announces full juries with an equal split of male and female creative experts

7 December 2020 – Spikes Asia has announced the full jury line up for the 2021 awards.  Regarded as Asia Pacific’s most prestigious recognition for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’S very best creative work. Coming from 18 countries from across APAC, the […]

Read More…

Spikes Asia announces full juries with an equal split of male and female creative experts

7 December 2020 – Spikes Asia has announced the full jury line up for the 2021 awards.  Regarded as Asia Pacific’s most prestigious recognition for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’S very best creative work. Coming from 18 countries from across APAC, the […]

Read More…

Transparency with Yourself

Dahil work-from-home set-up na tayo, wala na tayong ibang aasahan kundi ang ating mga sarili. We need to be transparent with ourselves that during these times, kailangan din natin ng tulong para maka-survive at makapagtrabaho ng maayos. Be honest that you need the skills that will make work-from-home efficient and effective. Here are some basic […]

Read More…

Transparency in Business

Para sa aming mga taga-J. Romero, transparency is our main philosophy. Walang dapat itago. Walang dapat i-sikreto. Kaya sa umpisa pa lang, inamin na namin na kailangang mag-work-from-home para maka-survive ang ahensya. It was an obvious decision, and everyone agreed that this was necessary. ‘Di biro ang simula ng bagong pagdaraanan namin. Dahil kami ang […]

Read More…