Sure the office is empty ATM, but we’ve definitely got our hands full. Between chocolates and beer, we’ve been keeping busy, lockdown or no lockdown. See what’s been getting our spirits up at Woo. […]
Category: News
Hey, Remember Traveling?
They say ghosts are souls who have not been able to move on. So how do you move on from the last company trip before the world went into lockdown? […]
At Minimal Capacity
“Kung may tao sa office… pakigalaw ang mouse.” It’s business as usual at Woo aka ‘Parang Normal Activity’. Join us on our haunted O.T…. Office Tour! […]
New Breed of Influencers Dominating the Online Space
Over the recent years, marketers and consumers alike have often obsessed over personalities or better known as influencers whose social media activity opened up room for discussion, inspiration, and affinity. The public’s regard for these influencers has definitely shifted over time–but perhaps no shift has been greater and more relevant than that which happened during […]
Feeding a Country under Lockdown
Tales of Grit and Agility Crisis situations can bring out either the best or the worst in an organization. This duality is what many companies in the Philippines faced when COVID-19 spread across the globe and reached local shores in early March 2020. The lockdown that was imposed on March 15 immediately disrupted business operations, […]
Supporting the recovery of Philippine tourism
When the COVID-19 pandemic hit, the increasingly bright spark of wanderlust was replaced by vigilance and caution, prompting Filipinos to postpone or outright cancel travel plans. Even leisure places closer to home, such as malls and parks, had to be closed for health and safety reasons. The pandemic put a halt to everyone’s travel plans […]
Feeding a Country under Lockdown
Tales of Grit and Agility Crisis situations can bring out either the best or the worst in an organization. This duality is what many companies in the Philippines faced when COVID-19 spread across the globe and reached local shores in early March 2020. The lockdown that was imposed on March 15 immediately disrupted business operations, […]
New Breed of Influencers Dominating the Online Space
Over the recent years, marketers and consumers alike have often obsessed over personalities or better known as influencers whose social media activity opened up room for discussion, inspiration, and affinity. The public’s regard for these influencers has definitely shifted over time–but perhaps no shift has been greater and more relevant than that which happened during […]
Supporting the recovery of Philippine tourism
When the COVID-19 pandemic hit, the increasingly bright spark of wanderlust was replaced by vigilance and caution, prompting Filipinos to postpone or outright cancel travel plans. Even leisure places closer to home, such as malls and parks, had to be closed for health and safety reasons. The pandemic put a halt to everyone’s travel plans […]
20 Years of Seamless Partnering
From little sparks of imagination to blazing ideas that light the visionary trail, Catalytx Advertising Inc. has established itself as a seamless marketing partner for its clients’ extraordinary success. “If clients need a strategic point of view on merchandising, we can develop it. If they need help on product development, pricing, product positioning and promotion, […]
Passion and Independence
In a world of interconnected and omnichannel media, it can be tempting to conclude that success goes only to the big global networks. But speaking from our continued success, we argue that the small independent plays an indispensable role. Since its inception in 2000, Catalytx has inspired change for the better. We’ve worked hard to […]
The Newer Normal
– A Digital-Marketing Must in 2021 Performance Marketing has been around for some time, but the Philippines hasn’t fully adopted it yet. The way digital marketing is done locally is different from how our Western counterparts plan and execute campaigns—not necessarily because they do it better, but they do see digital more clearly from […]