Advertising industry leaders gathered last October 29, 2024, at Shooting Gallery Studios in Makati City to discuss the relevance, impact, and implications of the newly legislated Republic Act 11996—better known as the Eddie Garcia Law—on the practice of Philippine advertising. The joint General Membership Meeting (GMM) brought together the Association of Accredited Advertising Agencies of […]
The Association of Accredited Advertising Agencies of the Philippines (4As) has welcomed its Board of Trustees for 2024-2025, ushering a year of continuous learning in line with its thrust for 2024: ‘Get Schooled.’ The induction and oath-taking ceremonies were held during the recently concluded 4As General Membership Meeting at NoKal Manila in Makati City. The […]
The country’s biggest gathering of creative minds, global and local experts, thought leaders from different industries across continents, is back and fully charged with creativity. Happening on Nov. 24-26, don’t miss #CreativeFest2021 with its new theme of #CreativityUnlocked. The online festival will be packed with inspiring talks, extraordinary stories, masterclasses, idea-sparking panels, and keynote speeches […]
Last June 29, some of the greatest minds in the local esports and gaming industry sat at a roundtable discussion to talk about esports as an emerging sector and its potential influence on the future of the creative industries in the Philippines. With Evident Integrated Marketing and PR CEO Cecile Dominguez-Yujuico moderating the panel, Tier […]
By: Jasmin Uson Reyes Jasmin Uson Reyes is a loving wife and mama of three. She is the author of the book “Mama, You Have Power Beyond Measure” and Strategic Planning Director for RadManila Communications. She is still a work-in-progress, and she believes that every woman is a diamond in the making. She believes in […]
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After over a month of enhanced community quarantine (ECQ) and work-from-home (WFH), we are currently experiencing a paradigm shift. COVID-19 has upheaved all areas of our work: agency-client interaction, consumer mindsets, message strategies, content creation and distribution, even internal processes and procedures. Given that a crisis of this nature, scale, and severity has never before […]
After over a month of enhanced community quarantine (ECQ) and work-from-home (WFH), we are currently experiencing a paradigm shift. COVID-19 has upheaved all areas of our work: agency-client interaction, consumer mindsets, message strategies, content creation and distribution, even internal processes and procedures. Given that a crisis of this nature, scale, and severity has never before […]