The 4As Philippines convened its member agencies for its second General Membership Meeting (GMM) of the year last Monday, April 20, at the Makati Diamond Residences, bringing together respective agency leaders for a day of key discussions on creativity, talent, and the evolving state of the profession. Creativity and excellence take center stage. Portia Catuira […]

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) capped the year with its final General Membership Meeting (GMM) on December 9 at The Peninsula Manila, gathering industry leaders to reflect on the year’s achievements and the road ahead. 4As Philippines President Teeny Gonzales presents the Board’s accomplishments in her President’s Report. A […]

The 5th General Membership Meeting of 4As Philippines brought the country’s advertising and marketing leaders together for a day of insights, dialogue, and recognition at the Makati Diamond Residences last October 21, 2025. Highlights of the event included the induction of two new 4As members, Praxis Experiential Advertising, led by CEO Gladys Rondina Basinillo, and […]

Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]

The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]