The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) gathered some of the industry’s sharpest minds for an evening of insight, inspiration, and global perspective during its 3rd General Membership Meeting (GMM) last July 11 at the Gallardo Room of Makati Diamond Residences. Titled “Hot Takes from Cannes,” the highly anticipated gathering brought […]
4As Philippines sponsored a special dinner at Tuk Tuk Thai for our delegates to the Cannes Lions International Festival of Creativity with BBDO Guerrero’s David Guerrero and VML Manila’s Joe Dy as hosts on the ground. BBDO Guerrero, VML Manila, MullenLowe TREYNA, and TBWA\SMP are the Philippine agencies that have been shortlisted for awards […]
Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]
The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]
The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]
4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]
The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]
SEE YOU AT THE 4As GMM NEXT WEEK. On February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 1 of The Makati Diamond Residences, esteemed speakers update us on the use of AI to streamline creative development, boost ideation, improve agency workflows and optimize our everyday activities. Check them out: JOSH AQUINO. An […]
4As MEMBERS UNITE! Join us on February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 2 of The Makati Diamond Residences for this year’s first General Membership Meeting. Be updated on the current use of AI in the country’s creative and advertising industries and learn from distinguished speakers on how we can […]
Empowering our clients You could say that capacity building is part of our DNA. One of the reasons Evident was created was because we saw the need to support the underserviced development sector. By capacitating these organizations, we enable them to better service their constituents. Thus even before the pandemic struck, Evident was already doing […]
Last June 29, some of the greatest minds in the local esports and gaming industry sat at a roundtable discussion to talk about esports as an emerging sector and its potential influence on the future of the creative industries in the Philippines. With Evident Integrated Marketing and PR CEO Cecile Dominguez-Yujuico moderating the panel, Tier […]
Blindness, a preventable problem Poor vision is the largest unaddressed disability in the world today. But 4 out of 5 cases of blindness can be prevented if vision problems are detected and treated early. In the Philippines alone, more than two million people are living with visual impairment, and 62% of them have cataracts. There […]