Keeping it Smart and Simple

For many, adjusting to the new normal meant a radical change in the work process.
To us, it meant the opportunity to create simple and smart solutions to deal with this change – that’s our borderless way of thinking.

This led to the launch of the “Simple, Smart Ako” campaign for Smart Communications featuring none other than one of Korea’s top leading men – Hyun Bin. The campaign promotes a lifestyle enjoyed through technology and made simple when backed up by the network’s powerful service.

The production process of the materials was also a testament to the campaign’s insight and our borderless solutions. We, along with the production teams and clients, monitored the shoot in Korea and communicated with Hyun and his team in real time without issues.

Here’s a behind-the-scenes look of how the project came to life.

Finally, here’s the main campaign material that launched on May 29, days before the planned release date and much to the joy of Hyun’s Filipino fans and Smart subscribers nationwide.