In an age of innovations and ever adapting industries, what does a borderless way of thinking mean?
For us here at Grey, it represents a synergy of seamless collaboration leading to maximized results – giving clients access to all our best talent and capabilities regardless of geography.
Here’s a quick look into a couple of the Grey network’s platforms you can tap into for unparalleled results:
Borderless begins when you Go.Grey.
Go.Grey aims to break boundaries and set the standard for a truly borderless network by being the ultimate hub of its kind – a database and resource pool where our teams can get access to every person, deck, campaign, published work and more from the Grey network.
This means that we have an ever-expanding toolbox at our disposal to help sharpen our skills and deliver more famously effective results for our clients.
What if you could access the very best talent from different offices to tackle the briefs of tomorrow? It’s all possible with HUE – the Grey network’s online tool that taps into high quality creative talents across the globe to solve specific briefs for clients.
The process begins when a team of Briefers filter and select creators from different Grey offices and assign them team roles and briefs based on their individual talents. Creators accept the project and then collaborate to craft high quality work. Once an idea is selected internally, it’s sold to clients and produced with continued collaboration from the involved creators.
With access to virtually any talent from any Grey office in the world, the potential for groundbreaking work remains boundless.
But we’re only scratching the surface here. As Grey takes great strides in fully embracing a borderless mindset, we continue to make use of the latest platforms and resources the network provides to drive famously effective results for our clients.