The Future of Broadcast Media

The Broadcast industry, particularly TV & Radio, is facing the challenges of the new normal, what with the global pandemic making people extra cautious, thus spawning strict rules on social distancing and other health measures to curb the spread of the coronavirus. Along with these are the considerable shifts in business mindsets and consumer habits, forcing broadcast media to re-evaluate its current practices.

To talk about the new ways in the creation, production, delivery and consumption of content for radio and TV, 4As Philippines invited the following industry experts as resource speakers in our next virtual General Membership Meeting:

    • Jun Nicdao, President, Kapisanan ng mga Brodkaster ng Pilipinas (KBP)
    • Marvin Tiu Lim, President, Philippine Association of National Advertisers (PANA)
    • Mickey de Castro, President, Media Specialists Association of the Philippines
    • Robert Labayen, Head of Creative Communication Management, ABS CBN Broadcasting Corporation

Please join us in this online meeting/forum on Thursday, June 25, from 2:00 to 4:00 pm.