The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]

At its 2nd General Membership Meeting held April 30, 2025, at Makati Diamond Residences, the Association of Accredited Advertising Agencies of the Philippines (4As) tackled one of today’s most urgent creative topics: how artificial intelligence is reshaping design. Under the theme “Design Wars: Navigating Design in the Age of AI,” the event gathered top designers […]

4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]

The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]

  SEE YOU AT THE 4As GMM NEXT WEEK. On February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 1 of The Makati Diamond Residences, esteemed speakers update us on the use of AI to streamline creative development, boost ideation, improve agency workflows and optimize our everyday activities. Check them out: JOSH AQUINO. An […]