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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

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News
October 14, 2020

Talk About Love with Itch

Thanks to our obsession with online quizzes, every Itch member now knows what their love language is, but we didn’t stop there. Our company held a wellness session with Celine Sugay, a positive psychologist, to help us understand how these languages work so we can develop authentic relationships with each other. With that knowledge, we […]

News
October 14, 2020

Working From Home the ITCH Way

It’s been more than six months since we started working from home and we’ve fully realized that it’s now the default for many many of us indefinitely. Good morning hugs, hallway hellos, bustling brainstorming sessions, and afternoon coffee runs are now replaced by the stilted echo of Zoom calls and Telegram chats. While working from […]

News
October 12, 2020

Herbert Hernandez inside the delivery room (of ideas)

From nothing, into something. A moment of inspiration can lead to the seed of an idea. And then it’s up to the creative to take charge of nurturing it to life.  If you look at it, coming up with ideas is like having a baby. For some, it’s a breeze. For others, it can be […]

News
October 12, 2020

7 tips to delivering an award-winning campaign

Push!    Push!    Push!    Push!    Push!    Push!    Push!    Coming up with ideas and crafting them are hard, just like childbirth.  But once you’ve delivered your baby,  everything will be worth it. 

News
October 12, 2020

What to expect in this year’s Creative Fest

The pandemic is no reason to pull the plug on your potential. On the contrary, if you look around, creativity has flourished despite the lockdown. Various food trends, innovative content formats on YouTube, and hilarious social media challenges continue even as we near the end of the year. Take this as proof that you can […]

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