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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

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News
October 9, 2020

7 tips to delivering an award-winning campaign

Push!    Push!    Push!    Push!    Push!    Push!    Push!    Coming up with ideas and crafting them are hard, just like childbirth.  But once you’ve delivered your baby,  everything will be worth it. 

News
October 9, 2020

Herbert Hernandez inside the delivery room (of ideas)

From nothing, into something. A moment of inspiration can lead to the seed of an idea. And then it’s up to the creative to take charge of nurturing it to life.  If you look at it, coming up with ideas is like having a baby. For some, it’s a breeze. For others, it can be […]

News
October 3, 2020

Audrey Tang: Minister of Digital

Imagine going from software hacker to Taiwan’s youngest ever cabinet member as their Digital Minister… Yeah, for real. If you don’t know who Audrey Tang is, it’s about time you do. One of the world’s top 20 most influential people in digital government, her innovative solutions have been proven vital in the fight against Coronavirus. […]

News
October 3, 2020

Merlee Jayme: Global Leader on Creativity

Firing on all creative cylinders and breaking the glass ceiling of this mad men’s world, Merlee Jayme joins us at #CreativeFestNOW! Merlee was the first Filipino to be awarded Creative of the Year for Southeast Asia and Asia Women Marketeer 2019. She is also in the Drum Global Ranking 2019 of Top 100 Chief Creative […]

News
October 3, 2020

Morten Bonde: LEGO’S Blind Art Maestro

Creativity knows no limits. If you don’t believe that yet, you definitely will once you hear Morten Bonde’s story. #StoriesDontStop Morten, a skilled senior art director with twenty years of experience in advertising, has created smashing campaigns for brands in Denmark and abroad. He currently works as an art director at the LEGO group, and […]

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