As the marketing landscape continues to shift in this unprecedented time, we need to have a strategy — an approach that will help us be agile and adapt to the now normal. We also need to keep our ears on the ground to know how the world is changing, as well as what those changes entail for brands, consumers, and for ourselves. Doing this is how we can successfully pivot into the reimagined future.
Adapting to the new landscape starts by recognizing that consumers need meaningful connections, especially at this time. At TeamAsia, we make these connections more meaningful and impactful through our Integrated Marketing Experience approach, or IME.
IME is our proprietary strategic marketing approach that empowers consumers to actively take part in a brand’s story by engaging them across different channels.
“Staying connected now requires a more involved and experiential form of communication with consumers, and that’s what IME is all about. Our approach creates a more equal relationship between brands and consumers and uses multiple channels to deliver a brand’s message to the right people at the right time,” said our Managing Director, Bea Lim.
We recently trademarked and launched IME along with some exciting projects that can help our brands strengthen their connection with their consumers. These projects were created both as part of our pivot into the reimagined future and as part of our continuous effort to always go for more. These projects leverage technology and utilize various digital platforms to take brands and their audiences to the next level experience.
The Red Circle, our integrated publication, provides readers with valuable insights from news and current affairs to the latest happenings in the lifestyle scene. Through it, we aspire to inform readers, and influence them in their decision-making, and encourage them to live better, brighter, and more meaningful lives. Our first cover story features how the Honorable DOT Secretary Bernadette Romulo-Puyat is rebuilding Philippine tourism in the ‘now normal,’ and we’ve collaborated with various local and global brands since then.
We also announced the second season of our very own podcast, B2B: Breakfast to Business. Season Two focuses on engaging and thought-provoking morning conversations about the stories and issues of today’s times, making the podcast a space where people can “be in the know, and be in the now.” One of the season’s episodes, Drawing the Line with Dora Dorado, provides timely insights on what cancel culture is all about, and helps listeners decide on where to draw the line between ‘canceling’ someone and cyberbullying.
Taking on the challenge of bringing offline experiences online, we put the Virtual Arena and TeamAsia Training Online in the spotlight. The Virtual Arena brings events and activations to the digital space, while TeamAsia Training Online provides upskilling sessions by industry experts for professional success, especially on effective communication and strategic leadership. Recently, TeamAsia Training Online invited Certified Image Consultant Miakka Lim to talk about the art of looking good while working from home. We’ve also mounted virtual events for our different brands, such as the Information Security Officers Group’s (ISOG) ‘I AM SECURE 20/20’ virtual conference and the Tourism Promotions Board’s (TPB) first ever Digital Marketing Seminar.
In keeping with our goal to empower underprivileged children through education, we also announced the 12th year of My Dream in a Shoebox (MDIAS), our annual education campaign that equips less fortunate Filipino children with school supplies to help them reach for a brighter future.
Because this school year calls for a different set-up, MDIAS has aligned its campaign to address the needs of students for SY 2020-2021. Aside from school supplies and old shoeboxes, MDIAS is also accepting donations for transistor radios and old tablets/tech that can help students navigate through the ‘now normal’ in education.
We see these projects as ways to share impactful stories and create meaningful engagements, even in the future reimagined where physical contact is still limited.
“In TeamAsia’s 28 years in the marketing and communications industry, we have always recognized the value of meaningful connections between brands and their audiences. This holds true especially now, and we remain committed to taking brands and their audiences to the next level experience and building these connections through our Integrated Marketing Experience approach,” said Monette Iturralde-Hamlin, our very own Founder and President.
Learn more on how our Integrated Marketing Experience approach can take your brand to the next level. Connect with us at [email protected]