Working Smart

“When there’s a will, there’s a way.” Despite the challenges imposed by life in lockdown, we were still able to produce quality materials for our clients.

The first being our #BetterDaysAhead campaign for Toyota. Comprised of two videos, the campaign communicated that the only way to move forward to tomorrow is to stop moving today.

The first film was crafted from footage of empty streets, with hopeful copy that encouraged people to stay at home so we can hasten the flattening of the curve.

We need to stop so we can move forward

Parked cars. Quiet streets. Silent engines. Empty driver’s seats.These are the signs of the times. But time never stands still.It always moves forward. And one day, we will too.#BetterDaysAhead(Video credits to Vir Ascabano)

Posted by Toyota Motor Philippines on Tuesday, 14 April 2020

The second, shorter video, showed traffic noises visualized as soundwaves. As the noises became silent, the curve flattened.

Contribute to flattening the curve.

It might take a little longer than expected, but we can do this! Every little bit helps in flattening the curve. Turn up your volume for better appreciation.

Posted by Toyota Motor Philippines on Monday, April 6, 2020

The next material we did – and quite the momentous FIRST it turned out to be – was the #LiveGiga campaign for SMART. The campaign communicates that, when nothing is certain, anything is possible – so go and let your passions run free. A true testament to the times we’re living in.

The main video for the campaign was produced completely from the comforts of home.

The agency and production teams monitored the entire shoot via zoom, as talents shot themselves with phones that were delivered to them.