4As hosts 3rd GMM, spotlights hot takes at the Cannes Lions

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) gathered some of the industry’s sharpest minds for an evening of insight, inspiration, and global perspective during its 3rd General Membership Meeting (GMM) last July 11 at the Gallardo Room of Makati Diamond Residences.

Titled “Hot Takes from Cannes,” the highly anticipated gathering brought together some of the country’s Cannes Lions delegates and jury members to share their on-ground experiences, biggest takeaways, and boldest reflections from the world’s most prestigious platform for creative excellence—the Cannes Lions International Festival of Creativity.

Among the speakers were Joe Dy, Chief Creative Officer of VML Manila; Margot Torres, Managing Director of McDonald’s Philippines and a jury member for Creative Strategy; Raoul Panes, Chief Creative Officer of Leo Burnett Manila and Publicis Groupe Philippines, who sat on the Entertainment for Gaming jury; and Nikki Sunga, Associate Creative Director at BBDO Guerrero, who served on the Radio & Audio jury.

Their discussions provided attendees with a front-row view into how global creative standards are evolving—from the rise of AI, purpose-driven campaigns, to the innovative use of gaming, audio, and cultural storytelling. The event also offered valuable lessons on how the local creative industry can challenge itself to rise to global standards and earn a place on the Cannes Lions stage. Panelists emphasized the need for authenticity, bold thinking, and culturally grounded ideas—not just to compete, but to stand out among the world’s best.

Rethinking our creative standards. Joe Dy, Chief Creative Officer of VML Manila, shares his reflections and key observations from this year’s Cannes Lions, distilling them into three thoughtful takeaways—alongside the personal questions he asked himself while navigating the festival’s creative landscape.

Purpose that comes with precision. Margot Torres, Managing Director of McDonald’s Philippines and Creative Strategy Jury member, highlights the value of long-term commitment to strategy, the importance of keeping execution fresh and relevant, and how purpose-driven brands are harnessing AI for good to deliver meaningful impact.

Putting your brand into the game. Raoul Panes, Chief Creative Officer of Leo Burnett Manila and Publicis Groupe Philippines, reflects on his experience judging the Entertainment for Gaming category and the potential of using games as an opportunity to engage consumers.

Sound off, speak bold. Nikki Sunga, Associate Creative Director at BBDO Guerrero and Radio & Audio Jury member, shares her spicy, saucy, and slightly unhinged personal take on judging at Cannes.

Unfiltered from the Palais. The Cannes Lions delegates come together for a lively fireside chat, trading stories, takeaways, and insights on how the local industry can challenge itself to compete on the global stage.