4As Goes Digitaaaal

4As Philippines explored the digital sphere during its 4th General Membership Meeting for the year, held last September 11 at TGI Friday’s in Glorietta 3.


The event was marked by a series of talks from esteemed experts in Internet and Mobile Marketing. Member agencies listened to such relevant topics as The Filipino Digital Consumer and the Current Market Landscape, from Internet and Mobile Marketing Association of the Philippines president Manny Fernando; Transitioning to Digital as a Communications and Business Industry, from MRM managing director Donald Lim; Breaking the Barrier Between Traditional and Digital, from The New Media senior manager Carlo Ople; Digital Measurement and Analytics, from NetBooster deputy managing director Carlo de Leon; and news from the Digital Measurement Board, from Blueblade Technologies president and CEO, Hans Roxas-Chua.


The talks were designed to keep member-agencies of the 4As abreast with the latest on digital marketing in the Philippines, and to better equip them with information to help strengthen Internet and Mobile advertising in the country.


Prior to the talks, friends from the Ad Foundation, ASAP and OAAP graced the affair to discuss the lates news from their organizations.


The 4As General Membership Meeting was sponsored in part by adobo magazine.