Over the recent years, marketers and consumers alike have often obsessed over personalities or better known as influencers whose social media activity opened up room for discussion, inspiration, and affinity. The public’s regard for these influencers has definitely shifted over time–but perhaps no shift has been greater and more relevant than that which happened during […]

When the COVID-19 pandemic hit, the increasingly bright spark of wanderlust was replaced by vigilance and caution, prompting Filipinos to postpone or outright cancel travel plans. Even leisure places closer to home, such as malls and parks, had to be closed for health and safety reasons. The pandemic put a halt to everyone’s travel plans […]

From little sparks of imagination to blazing ideas that light the visionary trail, Catalytx Advertising Inc. has established itself as a seamless marketing partner for its clients’ extraordinary success.  “If clients need a strategic point of view on merchandising, we can develop it. If they need help on product development, pricing, product positioning and promotion, […]

In a world of interconnected and omnichannel media, it can be tempting to conclude that success goes only to the big global networks. But speaking from our continued success, we argue that the small independent plays an indispensable role.  Since its inception in 2000, Catalytx has inspired change for the better. We’ve worked hard to […]

– A Digital-Marketing Must in 2021   Performance Marketing has been around for some time, but the Philippines hasn’t fully adopted it yet. The way digital marketing is done locally is different from how our Western counterparts plan and execute campaigns—not necessarily because they do it better, but they do see digital more clearly from […]