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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

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News
April 21, 2026

Philippine creatives join Spikes Asia 2026 jury

Three of the Philippines’ leading creative professionals were selected to serve on the jury of the 2026 Spikes Asia Awards, reinforcing the country’s growing influence in the region’s creative industry. Representing the Philippines were Teeny Gonzales, CEO and Chief Creative Officer of Seven A.D., who served on the Audio & Radio, Film, and Print & […]

News
April 21, 2026

PH creatives head to the 2026 Cannes Young Lions Competition

The Philippines is once again set to compete on the global creative stage as Propel Manila’s Sofia Jayme and Arvin “Ching” Chingcuangco prepare to represent the country at the 2026 Cannes Young Lions Digital Competition in France this June. The duo earned the honor after outperforming 64 other teams from agencies nationwide during the 4As […]

News
March 4, 2026

4As Philippines Formally Inducts 2026–2027 Board of Officers

The 2026–2027 officers of 4As Philippines were formally inducted in a ceremony marking the start of their new term. Pictured from left are Havas Ortega Business Director Janlo Cui as Board Secretary; McCann Worldgroup VP-Managing Partner Mitzie Lim-Nacianceno as Trustee; Elevation Managing Director Martin De Guzman as Trustee; Over The Moon Managing Partner/Creative Ricky Gonzales […]

EventsNews
January 5, 2026

4As Philippines concludes 2025, elects new board

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) capped the year with its final General Membership Meeting (GMM) on December 9 at The Peninsula Manila, gathering industry leaders to reflect on the year’s achievements and the road ahead. 4As Philippines President Teeny Gonzales presents the Board’s accomplishments in her President’s Report. A […]

EventsNews
January 5, 2026

5th GMM highlights creativity, effectiveness, and collaboration

The 5th General Membership Meeting of 4As Philippines brought the country’s advertising and marketing leaders together for a day of insights, dialogue, and recognition at the Makati Diamond Residences last October 21, 2025. Highlights of the event included the induction of two new 4As members, Praxis Experiential Advertising, led by CEO Gladys Rondina Basinillo, and […]

EventsNews
August 20, 2025

REGIONAL MEET-UP AT CANNES

Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]

EventsNews
August 20, 2025

Creative brilliance takes center stage at 17th Kidlat Awards

The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]

EventsNews
August 20, 2025

CreativeFest 2025 explores the edge of creativity through chaos, culture, and courage

The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]

EventsNews
March 5, 2025

4As Dissects the AI-Driven Agency in First GMM for 2025

4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]

EventsNews
February 24, 2025

THE YOUNG KIDLAT STUDENT COMPETITION 2025

The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]

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