4As 2nd GMM sparks lively debate on AI and creativity

At its 2nd General Membership Meeting held April 30, 2025, at Makati Diamond Residences, the Association of Accredited Advertising Agencies of the Philippines (4As) tackled one of today’s most urgent creative topics: how artificial intelligence is reshaping design. Under the theme “Design Wars: Navigating Design in the Age of AI,” the event gathered top designers […]

Read More…

The Post-Pandemic Consumer: Insights and Trends

Join us for the Consumer Insighting and Storytelling Webconference–The Turning Point, as we explore insights to identify the new customer and their needs and understand trends from consumer attitudes and behaviors to anticipate future needs. The webcon on November 24 and 25, 2022 aims to provide new frames of reference to future-proof your brand while […]

Read More…

CreativeFest Returns This Year With a Fresh New Inspiring Lineup and the Grand Comeback of Kidlat Awards

Manila, Philippines – After the successful virtual run of CreativeFest last year, the Philippines 4As (Association of Accredited Advertising Agencies) is once again bringing back CreativeFest on November 24-26, 2021. With the theme CREATIVITY UNLOCKED, this year’s CreativeFest highlights the relentless power of creativity to move not only businesses and individuals but the whole world, […]

Read More…

ADsystems ADvantage

THE ADSYSTEMS ADVANTAGE Managing a Transitional stage in Marketing & Communications:  from Traditional to Digital The world of marketing and communications has transformed significantly since ADsystems first started out over 30 years ago. The way to reach out to stakeholders, the tools and channels used, the messaging and content, almost nothing is as it was […]

Read More…

Ano amVLOG mo?!

Gusto mo ba maging Youtube Star?! Ito na ‘yun! Put into consideration the following: Step 1: Search For the Light Confident smile, check! Posture, check! Kulang na lang light! Bukod sa mag-search ng ring light sa Shopee or Lazada, alamin mo muna anong klaseng liwanag ang maaambag ng iyong vlogging channel. Will you shine a […]

Read More…