The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]
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CreativeFest 2025 explores the edge of creativity through chaos, culture, and courage
The Association of Accredited Advertising Agencies of the Philippines (4As), in partnership with the Creative Guild, gathered the country’s top creative minds for CreativeFest 2025 last May 9, 2025, Friday, at The Fifth at Rockwell. With the theme “The Creative Edge,” the one-day event celebrated brave thinking, cultural nuance, and creative resilience in a fast-evolving […]
4As 2nd GMM sparks lively debate on AI and creativity
At its 2nd General Membership Meeting held April 30, 2025, at Makati Diamond Residences, the Association of Accredited Advertising Agencies of the Philippines (4As) tackled one of today’s most urgent creative topics: how artificial intelligence is reshaping design. Under the theme “Design Wars: Navigating Design in the Age of AI,” the event gathered top designers […]
4As Dissects the AI-Driven Agency in First GMM for 2025
4As Philippines kicked off its first General Membership Meeting of the year last February 26, 2025 at the Makati Diamond Residences with close to a hundred agency representatives in attendance. 4As Chair Melvin Mangada opened the event with the theme “The AI-Driven Agency,” encouraging all to use available technology to propel our community forward. Board […]
THE YOUNG KIDLAT STUDENT COMPETITION 2025
The country’s premier advertising award show is NOW OPEN FOR COLLEGE STUDENTS. Form a team of two (2) and film a 60-second video that creatively answers the @gcashofficial client challenge. Get a chance to win P30,000 and a coveted KIDLAT GOLD Trophy during The 2025 Kidlat Awards Night alongside Philippine advertising industry’s best! For more […]
GENERAL MEMBERSHIP MEETING | THE AI DRIVEN AGENCY—Uncovering Ways to Optimize Workflows & Enhance Creativity
SEE YOU AT THE 4As GMM NEXT WEEK. On February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 1 of The Makati Diamond Residences, esteemed speakers update us on the use of AI to streamline creative development, boost ideation, improve agency workflows and optimize our everyday activities. Check them out: JOSH AQUINO. An […]
GENERAL MEMBERSHIP MEETING | THE AI DRIVEN AGENCY—Uncovering Ways to Optimize Workflows & Enhance Creativity
4As MEMBERS UNITE! Join us on February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 2 of The Makati Diamond Residences for this year’s first General Membership Meeting. Be updated on the current use of AI in the country’s creative and advertising industries and learn from distinguished speakers on how we can […]
The Post-Pandemic Consumer: Insights and Trends
Join us for the Consumer Insighting and Storytelling Webconference–The Turning Point, as we explore insights to identify the new customer and their needs and understand trends from consumer attitudes and behaviors to anticipate future needs. The webcon on November 24 and 25, 2022 aims to provide new frames of reference to future-proof your brand while […]
CreativeFest Returns This Year With a Fresh New Inspiring Lineup and the Grand Comeback of Kidlat Awards
Manila, Philippines – After the successful virtual run of CreativeFest last year, the Philippines 4As (Association of Accredited Advertising Agencies) is once again bringing back CreativeFest on November 24-26, 2021. With the theme CREATIVITY UNLOCKED, this year’s CreativeFest highlights the relentless power of creativity to move not only businesses and individuals but the whole world, […]
ADsystems ADvantage
THE ADSYSTEMS ADVANTAGE Managing a Transitional stage in Marketing & Communications: from Traditional to Digital The world of marketing and communications has transformed significantly since ADsystems first started out over 30 years ago. The way to reach out to stakeholders, the tools and channels used, the messaging and content, almost nothing is as it was […]
Ano amVLOG mo?!
Gusto mo ba maging Youtube Star?! Ito na ‘yun! Put into consideration the following: Step 1: Search For the Light Confident smile, check! Posture, check! Kulang na lang light! Bukod sa mag-search ng ring light sa Shopee or Lazada, alamin mo muna anong klaseng liwanag ang maaambag ng iyong vlogging channel. Will you shine a […]
Find The Beauty In Everyday
For about a year now, each day has been looking very much like the last. Roll out of bed, crawl to your laptop, shower if you feel like it. It can be pretty maddening, but we find that one of the best things you can do to keep sane is to look for the beauty […]