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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

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News
June 21, 2021

ENVIRONMENT:
THE WHALESHIP

The Whaleship provides safe space to the explorer as she takes impossible risks and battles her own limitations. As every known element moves in constant flux, the Whaleship carves a steady path and provides a welcome home to anyone who needs to feel accepted for who they really are. Trivia: The Whaleship was once docked […]

News
June 21, 2021

CHARACTER PROFILE:
THE EXPLORER

B3: An explorer fleeing from a toxic planet on a quest to discover uncharted space for creativity. Danger awaits at every turn, but also willing allies who are out to provide wisdom and much-needed resources. To survive, she needs to listen and learn. She is wired to the Octopod Explorer21: armor, weapon and trusted friend, […]

News
June 4, 2021

Presenting the New Big Top! Step right up!

It’s been a year of brands being affected by the pandemic – sweeping person-to-person engagement under the carpet.  And we say we can’t keep doing this.  The battle for engagement has never been more important, as our consumers are at their most distracted, scattered and fragmented. It’s time to give brands an opportunity to be […]

News
June 4, 2021

Is real-time, all-Filipino consumer pulse possible? Ask our 20,000 users!

Here’s how it works: The Stars PH Starchitect website empowers anyone to create surveys that will be delivered to your chosen tribe among the 20,000 Stars PH respondents.  The full website will be available by July 2021, but do let us know if you’re interested at https://stars.com.ph/.  For now, we can create the surveys just […]

News
June 4, 2021

TRANSFORMING OUR AD LIFE TOGETHER All of Ad Life is a Circus. The next innovation act? COOPETITION

As kids, we all felt our hearts pounding entering a big top, anticipating death defying acts, beautiful trapeze artists and tightrope walkers, colorful clowns and acrobats. Our jaws would drop in disbelief and our imaginations would be challenged by magicians, sword swallowers and fire-breathers.  We would leave these events on an aspiration-high, thinking what amazing […]

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