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4As is a non-stock, non-profit organization composed of various advertising agencies whose common objective is the promotion of and development of the advertising agency business in conjunction with the advertising industry's goals.

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EventsNews
February 14, 2025

GENERAL MEMBERSHIP MEETING | THE AI DRIVEN AGENCY—Uncovering Ways to Optimize Workflows & Enhance Creativity

    4As MEMBERS UNITE! Join us on February 26, Wednesday, from 5:00pm to 8:30pm at Legaspi Ballroom 2 of The Makati Diamond Residences for this year’s first General Membership Meeting. Be updated on the current use of AI in the country’s creative and advertising industries and learn from distinguished speakers on how we can […]

News
July 9, 2021

Purpose Marketing via Webinars and Workshops

Empowering our clients You could say that capacity building is part of our DNA. One of the reasons Evident was created was because we saw the need to support the underserviced development sector. By capacitating these organizations, we enable them to better service their constituents. Thus even before the pandemic struck, Evident was already doing […]

News
July 9, 2021

Creative Futures’ Esports and Gaming Session: Key Takeaways

Last June 29, some of the greatest minds in the local esports and gaming industry sat at a roundtable discussion to talk about esports as an emerging sector and its potential influence on the future of the creative industries in the Philippines. With Evident Integrated Marketing and PR CEO Cecile Dominguez-Yujuico moderating the panel, Tier […]

News
July 8, 2021

Lusog Mata: Teaching Parents the ABCs of Eye Health

Blindness, a preventable problem Poor vision is the largest unaddressed disability in the world today. But 4 out of 5 cases of blindness can be prevented if vision problems are detected and treated early. In the Philippines alone, more than two million people are living with visual impairment, and 62% of them have cataracts. There […]

News
June 21, 2021

THE CREATORS:
OCTOPUS&WHALE

Hello, we are Octopus&Whale. Can you hear us? We are a band of explorers navigating a blue ocean of unexplored possibilities. We are dreamers as we are makers; entrepreneurs who take pride in our creativity and craft. We were born during the pandemic, in a time of great uncertainty and shift. Because of this, we […]

Events
November 13, 2020

DAY 1 FULL LINEUP!



Events
April 24, 2020

Creativity in a Crisis

After over a month of enhanced community quarantine (ECQ) and work-from-home (WFH), we are currently experiencing a paradigm shift. COVID-19 has upheaved all areas of our work: agency-client interaction, consumer mindsets, message strategies, content creation and distribution, even internal processes and procedures. Given that a crisis of this nature, scale, and severity has never before […]

Events
April 23, 2020

Creativity in a Crisis

After over a month of enhanced community quarantine (ECQ) and work-from-home (WFH), we are currently experiencing a paradigm shift. COVID-19 has upheaved all areas of our work: agency-client interaction, consumer mindsets, message strategies, content creation and distribution, even internal processes and procedures. Given that a crisis of this nature, scale, and severity has never before […]

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