News
October 16, 2025

5th GMM of the 4As

We’re diving into one of marketing’s toughest but most urgent questions: What truly makes creative work effective — and how can creativity fueled by data and cultural insight unlock growth for brands?  Hear from Rica Facundo, APAC Managing Editor at WARC, as she unpacks lessons and data from this year’s Cannes Lions winners — proving […]
News
August 20, 2025

4As hosts 3rd GMM, spotlights hot takes at the Cannes Lions

The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) gathered some of the industry’s sharpest minds for an evening of insight, inspiration, and global perspective during its 3rd General Membership Meeting (GMM) last July 11 at the Gallardo Room of Makati Diamond Residences. Titled “Hot Takes from Cannes,” the highly anticipated gathering brought […]
News
August 20, 2025

MABUHAY! 4As Philippines sponsored a special dinner at Tuk Tuk Thai

4As Philippines sponsored a special dinner at Tuk Tuk Thai for our delegates to the Cannes Lions International Festival of Creativity with BBDO Guerrero’s David Guerrero and VML Manila’s Joe Dy as hosts on the ground. BBDO Guerrero, VML Manila, MullenLowe TREYNA, and TBWA\SMP are the Philippine agencies that have been shortlisted for awards at […]
EventsNews
August 20, 2025

REGIONAL MEET-UP AT CANNES

Asia’s Creatives at this year’s Cannes Lions International Festival of Creativity gathered at the Global Creative Hub for a session led by our very own David Guerrero on the topic, “How Asia Thinks: Beyond Stereotypes.” The conversation explored the values, codes, and cultural nuances that shape creativity in APAC today. Here’s to more create magic […]
EventsNews
August 20, 2025

Creative brilliance takes center stage at 17th Kidlat Awards

The Philippine advertising industry’s brightest minds gathered at The Fifth at Rockwell, Makati City on May 9, 2025, Friday, for the highly anticipated 17th Kidlat Awards. Organized by the Association of Accredited Advertising Agencies of the Philippines (4As) and the Creative Guild, the event honored outstanding campaigns that pushed the boundaries of storytelling and brand […]